First step of our system of working is creation of a well thought out scenario, its technical part is completed by a detailed illustrated storyboard. During its preparation the general design concept and final form of the clip are defined. In the case of more complicated projects the preparation is accompanied with pre-production tests of effects and necessary technologies.
Integral part of the preparation is casting and selection of locations.
Final cast should be decided by the authors, although it is very often the investor who unjustly adopts this privilege though it is the working team who bear the responsibility for the result.